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Clearpath Technology in Australia is expertised in Internet Marketing. Internet
Marketing is an inclusive discipline that uses SEO and
other online marketing tools to gain the attention of both
potential customers and the search engines. These tools
work to drive motivated traffic to your website, allow
you to compete more effectively and increase sales.
Pay Per Click (PPC)
With
Pay Per Click (PPC) advertising, you bid on the keywords
you believe prospects will enter in the search
engine to look for your products or services. For example,
if you sell telecommunications services, you may bid
on keywords like "VoIP", “phone systems” or “Internet
service provider”. You bid on these keywords hopeful
that a user will type these words in the search bar,
see your ad, click it and buy. These ads are called sponsored
links or sponsored ads and typically appear next to the
natural results on a search page. You pay for your ad
only when the user clicks on it. Google AdWords and Yahoo!
Search Marketing (formerly Overture) are currently the
largest PPC providers. Our job is to help you choose
the right PPC keywords to match your business initiative,
craft and place cost-effective ads.
Interactive advertising
uses interactive media such as banner ads and Flash to
elicit an active response
from visitors. They promote your products and services
and educate prospects. If well crafted, interactive advertising
allows you to engage consumers in direct and personal
ways, enabling dialogues which may affect buying decisions.
We help by producing quality presentations, mini websites
and online ad campaigns.
E-mail marketing
E-mail marketing, which includes e-mails and online
newsletters, is a form of permission-based, relationship
marketing. Once people opt-in to receive periodic announcements
about your products and services, you have the opportunity
to convert prospects, retain customers and create value
for your business. We help you build cost-effective e-mail
campaigns that market directly to potential customers,
extend your brand and establish lasting relationships
with existing customers.
White paper marketing
White papers are
designed to promote your business solutions as they relate
to specific topics. They also help position
your business as a leader in a specific industry. White
papers can be very effective lead generators, since they
are distributed typically after a prospect’s contact
information is collected. Our content development team
can research and write white paper content for you. Our
marketing and development teams collaborate to generate
and collect leads.
Blog marketing
From a business marketing
view, blogs offer many benefits. First and foremost,
they provide an easy way to introduce
fresh content to your site on a regular basis. Fresh
content attracts more attention from the search engines
therefore your site is likely to have a higher ranking
with a blog than without one. Our services can help you
develop a blogging strategy, integrate a blog into your
website or ‘ghostwrite’ your content.
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